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NAMM welcomed global business expert Marcus Sheridan for a special online education series on sales and marketing in the time of COVID-19. The third and final part, “Timeless Sales,” was held April 24 and looked at strategies, tips and advice to keep your sales moving and generate business in any condition. Sheridan is an internationally acclaimed business expert and named 1 of 20 “Speakers You Don’t Want to Miss” by Forbes magazine.
NAMM welcomed global business expert Marcus Sheridan for a special online education series on sales and marketing in the time of COVID-19. The second part, “Timeless Marketing,” was held April 17 and looked at how to build a marketing plan for your business that stands the test of time and helps you become the voice of trust among your customers. Sheridan is an internationally acclaimed business expert and named 1 of 20 “Speakers You Don’t Want to Miss” by Forbes magazine.
NAMM welcomed global business expert Marcus Sheridan for a special online education series on sales and marketing in the time of COVID-19. The first part, “The Virtual Business,” was held April 10 and looked at how to use video and technology right now to not only continue doing business but to also find new opportunities. Sheridan is an internationally acclaimed business expert and named 1 of 20 “Speakers You Don’t Want to Miss” by Forbes magazine.
At 2019 Summer NAMM, customer service expert Shep Hyken hosted a popular NAMM U Breakfast Session, “The Customer Experience Revolution.” After the session, he received several common questions from attendees. He created this exclusive video for you, the NAMM member, so you could hear his responses.
For brick-and-mortar retailers, foot traffic is everything. But buying habits have changed, and the same reasons people used to come in your store could now be working against you. What’s obvious to your customers may not be as clear to you and your staff. Find out how to see the forest through the trees in this eye-opening session with industry veteran Tim Pratt of Dietze Music. He looks at ways to reset your team’s mindset for this new era of retail.
We all have slow weeks (and months) from time to time, but sitting back and hoping things get better is not a viable plan. Here, industry veterans Bob Popyk, Music Trades Magazine columnist, and Alan Friedman, a partner at Friedman, Kannenberg & Co., offer creative and inventive ways to keep your costs down and profits up during the slow periods. Find out how to drive store traffic and sales when times get tough.
Instrumental Music Center has won several awards for its customer service and sales staff, and in this session, you’ll find out why—and what you can take away from the store’s best practices. Company co-owner Leslie Faltin shares how her staff consistently delivers an outstanding “tailored” experience to every customer, every time. Walk away with ideas you can apply right away to improve the customer experience at your own business.
What we don’t know about customer behavior can hurt us. Don’t let this affect your business! In this session, Sean Samson of Sean Samson Training will look at the five real reasons customers don’t buy and what you can do about it. He offers a practical, easy-to-follow approach to diagnosing problems and reveals how to create consistent, profitable customer interactions that will accelerate sales.
If you want to increase your bottom line substantially by next week, it starts with doing something new this week! In this session, sales guru Bob Popyk and financial guru Alan Friedman reveal 10 ideas to increase your profits, reduce expenses and generate more sales quickly. A session for new and veteran music retailers alike.
More than any time in the past 100 years, consumers have made a dramatic shift in the way they reach purchasing decisions. Has your business adapted? Are you prepared for the ever-evolving digital consumer—and today’s noisy business environment? In a special NAMM U Breakfast Session at The 2018 NAMM Show, online marketing guru Marcus Sheridan revealed how buyers have changed, how you can evolve with this shift and powerful examples from forward-thinking companies.

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